A behavioral health organization built for outcomes, not episodes.
Phoenix, Arizona | 501(c)(3) | EIN: 99-3824890
The behavioral health system in America is failing the people who need it most.
Leads to homelessness.
Leads to relapse.
Leads to recidivism.
Most providers treat a single episode and discharge. There is no continuity. No structured pathway. No one tracking whether the person is housed, employed, or connected to support six months later.
Arizona faces particularly acute challenges in behavioral health access and outcomes.
The market is large, growing, and underserved by providers who can deliver integrated, long-term care with measurable outcomes.
NCNC's core operating model — a six-stage program continuum designed for up to three years of engagement.
Intake, assessment, and the Choice Framework. A structured conversation that respects autonomy and maps a personalized pathway.
Stabilization and early recovery. Detox coordination, crisis de-escalation, and immediate barrier removal.
Evidence-based therapy, care coordination, and treatment planning with measurable milestones.
Transitional housing. Structured, supportive living environments bridging treatment and independence.
Workforce development. Trade training, certifications, employer partnerships, and job placement with retention tracking.
Long-term aftercare. Alumni support, family reintegration, peer networks, and sustained community connection.
The Choice Framework is designed to increase engagement from the first interaction, reduce early dropout, and build trust before clinical treatment begins.
A structured, respectful dialogue where clients are heard, not processed. Staff are trained to listen first and assess second.
A visual tool that helps each client see where they are, what barriers exist, and what pathways are available. It turns an overwhelming moment into a clear picture.
A personalized action plan built with the client, not for the client. It defines the first 30 days and creates the foundation for every phase that follows.
The Renewal System is delivered through four integrated centers, each responsible for a core dimension of recovery.
Intake, eligibility verification, crisis response, barrier removal, insurance navigation, and care routing.
Comprehensive assessments, individualized treatment planning, evidence-based therapy (CBT, DBT, MI, trauma-informed care), medication management coordination, and clinical quality oversight.
Case management, peer support services, family education and counseling, relapse prevention programming, and transitional housing coordination through Harbor.
Life skills development, job readiness training, trade pathways through Forge, employer coordination, reentry support services, and long-term alumni programming through Next Chapter.
Employment is a clinical outcome, not an afterthought. Forge provides real trade training, employer-connected placement, and retention tracking so that stability becomes self-sustaining.
HVAC, plumbing, electrical, carpentry, welding, CDL/commercial driving, culinary arts, solar installation, facilities maintenance, roofing, and warehouse/logistics.
Clients are assessed for aptitude and interest during Restore. Training begins during Harbor. Job placement is coordinated with recovery-friendly employer partners. Retention is tracked at 90, 180, and 365 days.
Designed to be funded through WIOA-eligible grants, employer cost-sharing, and training partnerships. Forge produces the employment data that satisfies funders, courts, and referral partners.
NCNC operates in a fragmented market where most providers specialize in one piece of the recovery puzzle.
NCNC is building a compliance posture that meets institutional expectations from day one and scales toward certification.
Founder and Executive Director
Direct experience in recovery, housing operations, and community service. Drives vision, stakeholder relationships, and capital strategy.
VP, Operations and Technology
24 years in IT, infrastructure, and operational systems. Builds compliance frameworks, technology architecture, KPI dashboards, and multi-site systems.
VP, Staff and Finance
Northwest Missouri State University, Business Administration. President of Business Credit Works. Leads capital planning, financial controls, and cross-departmental alignment.
VP, Marketing (B2C)
Arizona State University, AS in Information Technology. Leads brand development, demand generation, community awareness, and conversion systems.
VP, Business Development (B2B)
University of Arizona, BA Communication. University of the Potomac, MBA in Marketing and Finance. Leads referral partnerships, employer pipeline, and institutional relationships.
VP, Administration
Alverno College, MEd in Curriculum and Administrative Leadership. Provides administrative backbone, operating rhythm, documentation discipline, and governance readiness.
NCNC is building toward a multi-entity architecture designed to protect the nonprofit, separate management from mission delivery, and create governance that institutional partners can trust.
Parent company. Capital coordination, asset ownership, and investment-level governance. Status: to be formed.
Execution arm. Operations, marketing, business development, technology, and back-office services delivered to NCNC under formal management agreements at fair-market rates. Status: to be formed.
Mission delivery. Recovery support, housing, workforce development, grants, and philanthropy. Status: active.
Revenue-generating clinical services and wraparound care where permitted. Compliant handoffs to and from NCNC. Status: to be formed.
Gino Cruse's personal brand (speaking, books, media). Legally separate for liability protection. Status: active.
NCNC generates revenue through multiple service lines that activate as operations scale.
Insurance billing at blended rates of $400 to $550 per day per client, 30 to 40 daily clients per site, 5 days per week.
Recurring revenue from room and board plus program fees, 6 to 10 residents per home.
Grant-funded, WIOA-eligible, and employer cost-sharing. Revenue tied to training completion and placement outcomes.
Ancillary revenue tied to clinical operations and census.
As a share of clinic revenue
Of consolidated revenue at scale
Operating margin once stabilized
NCNC is building toward a diversified revenue base that does not depend on any single funding stream.
SAM.gov registration in progress. Arizona's AHCCCS managed care system, ADCRR reentry programming, and WIOA-eligible workforce funding align directly with The Renewal System.
Foundation funding, community development grants, and individual donor support for mission-driven programming.
Employer contributions for the Forge workforce pipeline, training cost-sharing, and retention support.
Commercial insurance, Medicaid, Medicare (where applicable), and self-pay options to reduce concentration risk.
NCNC is not seeking a one-time funding request.
We are seeking a long-term banking relationship with an institution that understands the behavioral health market, can support phased growth tied to operational milestones, and benefits from a growing, compliant, revenue-generating client across deposits, credit, and potentially real estate lending over time.
Demonstrate financial discipline and consistent outcomes at the first location.
Expand with the evidence that comes from demonstrated performance — not projections alone.
Grow the relationship across deposits, credit, and real estate lending as milestones are achieved.
Gino Cruse, Founder and Executive Director
New Chance New Choice | Phoenix, AZ | EIN: 99-3824890
New Chance New Choice